Stellantis in Advanced Talks for Potential Maserati Partnership with Huawei and JAC Group
Stellantis (STLA) is reportedly engaging in advanced discussions with Chinese tech giant Huawei and automaker JAC Group to form a long-term industrial partnership focused on reviving the struggling luxury brand, Maserati. The collaboration could involve co-developing vehicles using Huawei's Harmony Intelligent Mobility platform and leveraging JAC’s Maextro luxury brand. One proposed strategy is dual-branding: selling the vehicle as Maextro in China while branding it under Maserati internationally. Production of the first jointly developed model may begin by late 2027. Maserati has been a financial drag for Stellantis, with fewer than 8,000 vehicles sold last year and an adjusted operating loss of €198 million. The partnership aims to reduce development costs and time while enhancing Maserati’s technological capabilities in connected and intelligent vehicle systems. This aligns with Stellantis’ broader strategy of collaborating with Chinese firms rather than competing directly. The deal could also improve utilization rates at Italian manufacturing plants, such as Cassino and Modena, by boosting production volumes. If successful, the model may be replicated across other brands or markets to access technology and reduce development costs.
Tickers: $STLA
Topics: Huawei JAC Group Maserati Partnership Strategy Stellantis