Strategy CEO Clarifies 'Never Sell' Bitcoin Stance Was Marketing Slogan
Strategy (Nasdaq: MSTR), formerly known as MicroStrategy, has paused its aggressive Bitcoin accumulation strategy and clarified that the company's previous stance of never selling Bitcoin was a marketing message rather than an absolute policy. The CEO, Phong Le, explained on September 2 that 'never sell' made sense for individual investors but is not applicable to Strategy due to its complex capital structure involving debt and preferred stock. He emphasized that each transaction must be evaluated individually based on the value of raised capital. According to a recent SEC filing dated September 8, 2026, Strategy held approximately 845,050 BTC with an average purchase price of $75,412 per coin and had not made any Bitcoin transactions between August 31 and September 7. The company also reported holding significant cash reserves and expanding its preferred-stock repurchase program to $2 billion. The shift in strategy follows several Bitcoin sales earlier this year totaling about $216 million from the sale of 3,588 BTC.
Tickers: $MSTR
Topics: Bitcoin corporate treasury strategy executive commentary MicroStrategy/Strategy