Apple skips base iPhone 18 at fall launch event
At its 'surprise and shine' event, Apple announced new premium models—the iPhone 18 Pro, Pro Max, and a foldable iPhone Duo—but skipped the standard iPhone 18. This move aligns with rumors that Apple is focusing on higher-priced devices this year due to memory and chip shortages affecting production of lower-cost models. In addition to delaying the base model, Apple raised prices for existing iPhone 17 models by $100, as well as increasing the price of still-selling iPhone 16 units back to their original $799. The company is prioritizing higher-margin products amid supply chain constraints and shifting market strategies. Rumors suggest a more affordable iPhone Air or an iPhone 18E may be released in early next year, alongside the delayed base iPhone 18.
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Topics: iPhone pricing strategy product delay