LA Rams President Kevin Demoff Discusses Australia Expansion Ahead of NFL Game
The Los Angeles Rams are set to play their first-ever regular-season game in Australia against the San Francisco 49ers, marking a significant step in the NFL's international expansion. According to Rams president Kevin Demoff, the team has been building its presence in Australia for five years and views it as an extension of its market due to shared cultural ties with Los Angeles. Demoff explained that the Rams have full marketing rights in several global markets, including Australia, allowing them to engage local audiences through partnerships and activations. The game is part of a broader NFL strategy to play more games outside the U.S., with nine international contests scheduled for 2026. Despite concerns over travel logistics due to time zone differences, Demoff emphasized that building long-term market presence takes priority. Beyond football matters, Demoff also commented on recent developments involving Kroenke Sports and Entertainment (KSE), including a pending deal to acquire the Los Angeles Angels of Major League Baseball.
Topics: Australia global expansion Los Angeles Rams NFL