Google Maintains Steady Web Traffic Amid AI Chatbot Growth
Bank of America reported that Google's (GOOG) web traffic has remained stable despite the rise of generative artificial intelligence chatbots like ChatGPT and Gemini. According to data from Similarweb, global daily average visits to Google rose by 3% year-over-year in December, reaching approximately 2.8 billion. The report highlights that while AI-powered tools are gaining traction, they have not yet significantly impacted Google's core web traffic metrics. This suggests the company is maintaining its dominant position in online search and digital services despite evolving competition from emerging technologies. Market analysts view this as a positive sign for Google’s resilience amid technological disruption.
Topics: generative AI Google web traffic