The Vitamin Shoppe Appoints Kimberley Gardiner as Chief Marketing and Growth Officer
The Vitamin Shoppe has appointed Kimberley Gardiner as executive vice president, chief marketing and growth officer. In her new role, she will oversee brand strategy, performance marketing, e-commerce, CRM personalization, loyalty programs, and corporate communications. This follows the retirement of Muriel Gonzalez in August 2026, who previously managed these areas. Gardiner is expected to leverage customer insights and data analytics to enhance The Vitamin Shoppe's branding, accelerate customer acquisition, and improve personalized experiences across digital and physical channels. She will also collaborate with merchandising teams and brand partners to highlight wellness trends and product innovation. Sharon Leite, the company’s CEO, praised Gardiner for her ability to reinvent brands and drive measurable growth. Gardiner brings extensive experience from roles at Tractor Supply Company, Volkswagen of America, and Toyota Motor Sales USA. At Tractor Supply, she led marketing initiatives that expanded their loyalty program membership beyond 40 million members.
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Topics: corporate_strategy marketing retail