Agency Claims to Represent Huawei in Tech Influencer Campaign for Mate XT 2 Foldable

An agency claiming to represent Huawei has reportedly been reaching out to tech influencers, offering payment to promote the company's new Mate XT 2 foldable smartphone. The campaign appears timed around Apple’s iPhone Duo launch and aims to create a grassroots impression of enthusiasm among consumers. Huawei denies involvement in this specific outreach effort but did not comment further on the agency or its activities. This development highlights growing competition between Huawei and Apple, particularly as both companies prepare for major product launches later this year. The use of paid influencers raises questions about transparency and authenticity in tech marketing strategies.

By Thomas Ricker · The Verge ·

Agency Claims to Represent Huawei in Tech Influencer Campaign for Mate XT 2 Foldable

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Topics: Apple Huawei Influencers Tech Marketing

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