CNBC Releases Updated 2026 NFL Franchise Valuations
In its latest valuation report, CNBC has ranked the value of all 32 National Football League (NFL) franchises as of 2026. The average team is now worth $10.36 billion, a significant increase from last year driven by record-breaking sales like that of the Seattle Seahawks. The Khosla family acquired the Seahawks for $9.61 billion in September, setting an NFL ownership benchmark and highlighting strong demand among wealthy families globally. The sale price reflects an enterprise value-to-revenue ratio over 14 based on team revenue of $677 million, a record high for control stakes in NFL teams. The deal also included more than $8 billion in equity, the largest amount ever deployed to purchase any sports franchise at once. This transaction has dispelled concerns that league rules might cap potential sale prices. Five franchises are now valued above $12 billion: Dallas Cowboys ($16B), Los Angeles Rams ($14.5B), Las Vegas Raiders ($13B), New York Giants ($12.5B), and the New England Patriots ($12.25B). The NFL continues to grow, with per-team national revenue expected to rise by 6% this season due to media rights and sponsorship deals.
