Flipkart Launches Internal Pilot for Food Delivery Service in Bengaluru
Walmart-backed Flipkart has initiated an internal pilot of its food delivery service among employees in Bengaluru, India. This marks the company's first step into the online food delivery market, which is currently dominated by Swiggy and Zomato. According to NDTV Profit, Flipkart plans to expand this service to consumers later this month before rolling it out across other major cities like Mumbai and Delhi-NCR. The e-commerce giant is exploring launching the business through a separate app or via its main platform, with potential availability on Open Network for Digital Commerce (ONDC). The company may also adopt distinct branding for the food delivery segment. Flipkart's entry into this competitive market could introduce new dynamics as it tests different models and strategies to differentiate itself from existing players like Swiggy and Zomato.
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