PLACE Appoints Chad Smith as CEO of Envoy Mortgage to Enhance Integration into Homeownership Ecosystem
PLACE, a real estate and financial services technology company, has appointed Chad Smith as the new CEO of its subsidiary, Envoy Mortgage. This move is intended to deepen the integration of Envoy into PLACE's broader homeownership ecosystem by leveraging Smith’s extensive mortgage leadership experience. Ben Kinney, Co-Founder and CEO of PLACE, emphasized that this step will enhance transparency and connectivity in home financing for consumers while supporting real estate professionals with more productive loan officers. Smith previously served as COO and President at Better.com (NASDAQ: BETR), where he contributed to a 2.5x increase in revenue and funded loan volume since Q1 of 2024. His leadership is expected to accelerate growth for PLACE's mortgage division, which has already seen significant productivity gains over the past three years through investments in technology and operations. Envoy Mortgage will now operate more closely with other services within the PLACE ecosystem such as brokerage, title insurance, transaction coordination, utility management, and property services. This integration is expected to enhance Envoy's national footprint while improving collaboration across real estate professionals.
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