CatGPT Creator Becomes Part-Owner of Smooth Media
Smooth Media has granted Cat Goetze, known as CatGPT online, an equity stake in the company after she joined its advisory team. This move reflects a broader trend among creators seeking long-term value from their influence rather than just short-term sponsorships. As part-owner and strategic adviser to co-founders Josh Kaplan and Jenny Rothenberg, Goetze will help guide Smooth's business strategy while maintaining her existing revenue-sharing agreement with the firm. Smooth Media has experienced significant growth in recent years, increasing its annual revenue by 2.5x since 2024 and on track for another similar jump this year. The company is expanding beyond traditional brand partnerships into events, speaking engagements, and consulting services while also developing internal technology to manage campaigns and payouts. Goetze has built a large following across social media platforms through her AI-related content and recently launched Cat Labs in Los Angeles as part of an effort to create physical products. Her approach aligns with other creators like Alix Earle and Nadya Okamoto, who are also leveraging their audiences for business ventures.
