Google Revamps Search in EU Amid Antitrust Fines
Google has altered its search results for hotels and flights across Europe to comply with antitrust regulations, now prioritizing price comparison sites over its own services. The European Union previously fined Google €460 million for violating competition rules by favoring internal tools like Shopping, Flights, and Hotels in search rankings. The company has warned that these changes may lead to a significant decline in the quality of search results — it described this as the largest reduction in search quality over 29 years. The adjustments are part of Google's effort to avoid further regulatory penalties while adapting its business practices within EU markets.
Topics: EU regulation Google price comparison sites search results