Apple's New Foldable iPhone Could Generate $14 Billion in Sales
Apple is set to launch its first foldable iPhone, which could generate nearly $14 billion in sales during the December quarter of 2026. According to Morgan Stanley analyst Erik Woodring, this marks Apple’s most significant shift in iPhone design since the introduction of the iPhone X. The bank predicts strong demand for up to 7 million–8 million units by mid-2026 and as many as 20 million during its first product cycle. The launch coincides with a major leadership transition at Apple, where John Ternus has taken over from Tim Cook as CEO on September 1. The foldable iPhone represents an immediate challenge for Ternus to showcase innovation under his new role. Morgan Stanley also anticipates that the Pro models will see price increases of more than $200 due to rising component costs and may use advanced AI-powered chip technology. Apple is entering this product cycle in a strong financial position, having reported record revenue of $109.4 billion for its fiscal third quarter. The foldable iPhone’s high price point—expected to exceed $2,000—will test consumer willingness to pay and could signal whether Apple can sustain premium pricing as it transitions into an AI-driven product era.
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Topics: Apple CEO transition foldable_phone iPhone Morgan Stanley forecast