Poland's Competition Authority Investigates Shrinkflation Practices of Major Food Companies
Poland’s Office of Competition and Consumer Protection (UOKiK) is investigating whether Danone, Mondelez International, Nestlé, and Unilever are misleading consumers through 'shrinkflation'—reducing product sizes without changing prices or packaging. The probe focuses on food, cleaning, and personal care products to determine if the companies provide clear information about these changes. The investigation follows a 2025 European Union court ruling that clarified shrinkflation practices can be assessed under consumer protection laws even if they comply with standard food regulations. UOKiK President Tomasz Chróstny emphasized that such tactics make it harder for consumers to compare prices and erode trust in brands. Mondelez has confirmed cooperation, while similar rules were recently introduced in France requiring retailers to notify customers of product size reductions.
