Maserati Explores Partnership in China Involving Huawei and JAC Motors
Stellantis-owned Maserati is reportedly in talks for a technology and manufacturing partnership with Chinese companies Huawei and JAC Motors. The collaboration, which involves the premium brand Maextro developed by Huawei alongside JAC, aims to launch an electrified model by late 2027 under a dual-branding strategy—Maextro within China and Maserati internationally. Huawei is expected to lead product strategy and in-car technology while JAC Motors would handle engineering and production. Maserati will contribute styling, brand identity, and global distribution access. The deal remains unofficially confirmed by Stellantis but aligns with broader strategic initiatives under CEO Santo Ficili ahead of a full roadmap presentation at an Investor Day event this December. This potential partnership is part of Maserati's relaunch strategy to strengthen its presence in the premium electric vehicle market, leveraging Huawei’s Harmony Intelligent Mobility platform and JAC Motors’ manufacturing capabilities.
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Topics: China market expansion EV strategy Huawei JAC Motors Maserati Stellantis