McDonald's Launches Limited-Time 'Texas Meal' Exclusively in Texas
McDonald's has launched a new limited-time meal called the "Texas Meal," available only at participating McDonald's restaurants within Texas. The themed Happy Meal includes 10-piece McNuggets, medium fries, and beverage options along with one of seven collectible cups designed by local artist Avery Orendorf to represent different regions in Texas. In addition to this regional offering, McDonald's is reintroducing its Spicy Chicken McNuggets nationwide. These nuggets feature a spicy tempura coating made from aged cayenne and chili peppers, alongside the new Mighty Hot Sauce that blends crushed red pepper, chilis, garlic, and sweetness. This move supports McDonald's broader strategy to expand its chicken menu offerings. The company has increasingly focused on menu innovation as part of efforts to boost customer engagement in the U.S., including forming a Restaurant Experience Team and global Category Management teams for beef, chicken, beverages, and desserts.
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Topics: limited-time offers McDonald's menu innovation regional marketing