Robinhood's TradePMR Acquires RIA Referral Network and Expands Advisor Services
Following its acquisition by Robinhood in late 2025, TradePMR continues to expand as a custodian serving registered investment advisors (RIAs). The firm now supports over 400 RIAs managing $50 billion in assets under administration. TradePMR has launched the Robinhood Advisor Network, enabling client referrals from its platform of 28.5 million retail investors and $355 billion in total assets. TradePMR distinguishes itself by offering customized fee structures for each RIA rather than a one-size-fits-all model. The firm provides an annual review to adjust rates based on business changes, aiming to foster long-term relationships with advisors who value personalized support. This strategy is part of TradePMR's broader effort to remain competitive and reduce pricing barriers. Industry observers note that the integration of Robinhood’s retail client base with TradePMR’s advisor infrastructure could shift revenue from transactional trading toward recurring advisory services. Recent additions like The Mather Group and new tools such as AI-powered administrative features via Robinhood Cortex highlight ongoing investments in technology to support advisors.
Topics: RIA Referrals Robinhood TradePMR Wealth Management Custodians