Zalando's ZEOS Now Handles M&S' Entire Online D2C Business in Continental Europe
Marks & Spencer (MKS.L) has expanded its partnership with Zalando’s B2B logistics arm, ZEOS (ZAL.DE), to fulfill the retailer’s entire online direct-to-consumer business across continental Europe. The collaboration began last month with a successful trial in Poland that saw customer demand rise by 22% and conversion rates improve over 97%. Now active in 22 European markets including France, Germany, Spain, and the Netherlands—M&S's largest online markets—the partnership leverages ZEOS’s extensive fulfillment network to reduce delivery times and cut costs. ZEOS provides a comprehensive logistics solution with 14 fulfillment centers across Europe. M&S reported that using ZEOS has reduced delivery costs by up to 58% and slashed return processing time from 35 days to eight, improving product availability for customers. The partnership supports M&S’s strategy to grow its online presence in Europe while enhancing customer experience. M&S previously worked with Zalando Fulfillment Solutions on marketplace sales across platforms like Amazon and About You. This new phase of the collaboration marks a significant step toward scaling international operations efficiently.
Topics: E-commerce Fulfillment Services Partnership Retail Expansion