KFC Appoints Amy Ellis Durini as Global Chief Brand Officer
KFC has announced the appointment of Amy Ellis Durini as its new Global Chief Brand Officer, effective November 1, 2026. In this newly created role, she will lead global brand strategy and oversee areas such as loyalty programs, retail operations, innovation, and concept development to enhance consumer engagement worldwide. Durini joins KFC from Taco Bell International, where she served as Chief Marketing and Strategy Officer since 2021. During her tenure at Taco Bell, she led major campaigns like Encore Hours and Crossbar Bong while fostering global collaboration among franchise partners through events such as Taco Con. Prior to that, Durini spent eight years with KFC in various roles across Global and Latin America & Caribbean. Her appointment is expected to bring a fresh perspective on modernizing the KFC brand experience globally.
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Topics: brand strategy executive appointment KFC