AI-Powered Marketing Is Becoming Increasingly Personal
A new report from Coresight Research highlights how AI is enabling marketers to gather extensive data about consumers, including major life events such as marriage or a pay raise. This level of personalization allows brands and retailers to manage customer engagement throughout the entire lifecycle by continuously updating and analyzing consumer profiles using artificial intelligence. The global marketing technology market is expected to grow at a compound annual growth rate (CAGR) of 12.2% from $54.7 billion in 2026 to $97.5 billion in 2030, driven by AI advancements that help marketers cut through consumer content noise and deliver more targeted messaging. The report outlines five pillars of AI-powered marketing personalization: customer intelligence, decisioning, real-time orchestration, continuous relationships, and personalization. Examples include Home Depot using Adobe's platform to reduce the time needed for new customer experiences from 10 days to one day by analyzing in-store sales, return volume, and website activity. Coca-Cola has also seen significant improvements in engagement metrics after implementing AI-driven email reminders.
Topics: Artificial Intelligence Consumer Behavior Data Privacy Marketing Technology