Victoria’s Secret Reports Double-Digit Sales Growth in Q2
Victoria's Secret & Co. reported double-digit sales growth for the second quarter ended August 1, with revenue rising to $1.6 billion — a 10% increase year-over-year and near the top of its forecasted range. Comparable store sales also rose by 9%, while net profits reached $183 million, driven in part by over $140 million in tariff refunds. Adjusted earnings came in at $80 million or 95 cents per diluted share — well above analysts' expectations. CEO Hillary Super highlighted strong performance across all three business units and noted the brand's ongoing recovery from years of missteps under previous leadership. Despite sales falling slightly below Wall Street estimates, shares dipped by over 13% following the report due to investor concerns about growth moderation compared to last quarter’s stellar results. Analysts remain optimistic, noting that Victoria's Secret is not only retaining existing customers but also attracting new ones — a reversal of past trends. The company plans to leverage its momentum ahead of next month’s runway show in Los Angeles and has launched a docuseries called “Angels Among Us” to engage fans. Super noted limited impact from GLP-1 weight loss drugs, with only about 3% of customers sizing down — primarily those in the medium-to-small range.
Tickers: $VSCO
Topics: fashion management retail sales_growth