Apple Faces £2 Billion UK Lawsuit Over App Tracking Rules
A lawsuit has been filed in London against Apple (NASDAQ:AAPL), seeking £2 billion ($2.7 billion) on behalf of app developers who claim the company's App Tracking Transparency rules unfairly favor its own services over third-party apps. The case, led by former CMA official Ann Pope at the Competition Appeal Tribunal, argues that these restrictions have caused significant harm to businesses reliant on Apple’s ecosystem. Apple introduced the tracking feature in 2021 as a privacy measure for users but has faced regulatory scrutiny across Europe. In Germany, it recently agreed to modify its data usage rules after accusations of market abuse by local regulators. Similar investigations are ongoing in France, Italy, and Poland. The UK lawsuit adds another layer of legal pressure on Apple. Apple did not immediately comment on the new claim but previously stated that App Tracking Transparency was designed to protect user privacy.
Tickers: $AAPL
Topics: App Tracking Transparency Apple competition law data privacy UK lawsuit