Diageo Announces Job Cuts in North American Headquarters
Diageo has announced plans to cut approximately 305 jobs at its North America headquarters in New York as part of a broader restructuring effort under CEO Sir Dave Lewis. The layoffs, effective from September 30 and cited as 'economic' reasons by the company, are outlined in a WARN notice. Diageo stated it is redesigning its operating framework to become more competitive while supporting affected employees during this transition. The move follows declining sales performance across North America, which accounts for 37% of group revenue but saw an 8.4% drop in organic net sales year-to-June 2026. Diageo reported a 3% decline in overall reported net sales to $19.64 billion during the same period. Lewis highlighted that North America has been underperforming for some time, with growth in Tequila brands masking underlying issues. The restructuring aims to achieve around $1 billion in savings over three years, primarily through operational redesign rather than cuts in sales and marketing functions like finance, technology, or HR. Diageo reduced its global workforce by nearly 2,000 employees last year, with the largest regional reduction occurring in Africa.
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Topics: Diageo layoffs North America HQ turnaround plan