IBM Has Stopped Reporting Its Generative AI Wins Total, Shifting Focus to Consulting Mix and Products
International Business Machines (IBM) has stopped disclosing the cumulative dollar value of generative-AI contracts it had secured as part of its AI strategy. Previously reported figures showed over $7.5 billion in such business by July 2025, but this metric disappeared during a quarter where IBM's performance fell short of expectations. Instead, management now emphasizes the proportion of Consulting signings attributed to generative AI—about half for the June 2026 quarter—and highlights products like watsonx Orchestrate. The company also focuses on its recurring software revenue base, which grew by 8% year-over-year and accounts for about $24.6 billion in annual recurring revenue. Consulting segment growth remains a key indicator of AI progress, with the business growing at low to mid-single-digit rates despite challenges in transactional software sales. IBM's stock has underperformed broader indices over the past year but is still up 24.5% from two years ago.
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Topics: AI business metrics Consulting revenue