Kin Insurance Partners With Florida State University for Jersey Patch Deal
Florida State University Athletics has announced a four-year jersey patch partnership with Kin, an insurance provider specializing in home and auto solutions. The deal marks the first time a brand will appear as a jersey patch across FSU's athletic uniforms. Starting September 7, when Florida State football plays SMU, the logo will be featured on all 18 varsity teams over four years. The partnership aligns with both organizations' commitment to Florida and its communities. Kin has been offering home insurance in Florida since 2017 and currently operates in 14 states. The company emphasizes helping homeowners navigate severe weather, rising costs, and a challenging market landscape. FSU's athletics director praised the alignment of values between their institutions. Beyond branding on uniforms, Kin’s investment supports student-athletes and communities across Florida while connecting with fans and alumni. Additionally, it strengthens ties to FSU's top-ranked risk management program, which trains future insurance industry leaders.
Topics: corporate branding sports sponsorship university partnerships