FIFCO USA Renamed North American Breweries Following Acquisition
US brewer FIFCO USA has been renamed North American Breweries (NAB) after being acquired by private-equity firm Saothair Capital Partners. The company, previously owned by Heineken subsidiary Distribuidora La Florida, was purchased in September 2026 with financial terms undisclosed. This marks a return to the NAB name used before FIFCO's acquisition of the business in 2012 and its subsequent rebranding as FIFCO USA in 2018. The move is intended to align the company’s identity more closely with regional heritage, according to Saothair. The transaction follows Heineken’s $3.2 billion purchase of Distribuidora La Florida's drinks business earlier this year. Rich Lozyniak, co-founder and operating partner at Saothair, emphasized his confidence in NAB’s future under new ownership. NAB operates the Genesee Brewery in New York state and markets brands such as Labatt, Genesee, Seagram's Escapes, and imports Costa Rica’s Imperial beer. Peter Bodenham has been appointed CEO with a focus on continued investment in brewing operations.
Topics: Brewing Industry Corporate Restructuring Private Equity