Nestlé sells hydration brand Nuun and other VMS brands to Yellow Wood Partners in $1 billion deal
Nestlé has agreed to sell its Holistic Health portfolio, including the hydration brand Nuun, for SFr800 million ($1 billion) to US private equity firm Yellow Wood Partners. The transaction marks a strategic shift as Nestlé offloads mainstream vitamins, minerals and supplements (VMS) brands that it acquired through previous acquisitions like The Bountiful Company in 2024. The portfolio includes seven major VMS brands: Nature's Bounty, Osteo Bi-Flex, Ester-C, Gard, Puritan’s Pride, Sisu, and Nuun. These assets generated $1.2 billion in sales in 2025, primarily from the US market with additional presence in Canada and China. The deal also includes private-label supplements operations as well as manufacturing and distribution infrastructure. Nestlé CEO Philipp Navratil emphasized that this move aligns with a broader strategy to focus on premium VMS brands like Solgar and Pure Encapsulations, which are not included in the sale. Yellow Wood Partners has experience acquiring carveouts from global consumer goods companies and plans to operate Holistic Health as an independent entity.
Topics: Nestlé Nuun private equity acquisition supplements portfolio