JOYY Inc. Reports Strong Q2 Growth Across Advertising, E-Commerce, and Livestreaming

JOYY Inc. (NASDAQ: JOYY) reported strong second-quarter results with net revenue rising 16.3% year-over-year to $590.8 million and non-GAAP operating income increasing by 28.2%. The company is diversifying its growth beyond livestreaming, as advertising, e-commerce, and social entertainment segments all showed robust performance. BIGO Ads revenue surged 53.1% year-over-year to $133.7 million, with the BIGO Audience Network growing by 74.1%. E-commerce arm Shopline generated $34.4 million in revenue, up 28.6%, driven largely by cross-border merchant growth and AI-driven traffic increases. The core livestreaming business also showed signs of recovery, including a rise in paying users and average daily active streamers. Despite these gains, the company faced challenges from currency fluctuations and margin pressures due to shifts toward lower-margin revenue streams like third-party advertising and value-added services.

By Maham Fatima Wed, September 2, 2026 at 11:54 AM GMT+3 4 min read · Yahoo Finance ·

JOYY Inc. Reports Strong Q2 Growth Across Advertising, E-Commerce, and Livestreaming

Tickers: $JOYY

Topics: diversification livestreaming revenue growth

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