Citizens Bank Expands Efforts in Business and Private Banking
Citizens Financial Group is intensifying its focus on bridging consumer and commercial banking by expanding services across business, private, and wealth management segments. Mark Valentino, president of business banking at Citizens, highlighted recent investments in product development, technology, and geographic expansion to accelerate growth. The bank targets clients from startups up to $50 million annual revenue, aiming to connect them with its broader financial offerings as they scale. Citizens is expanding into key markets like New York City, South Florida, and California—areas affected by recent regional banking changes—to serve the lower middle market segment it sees underserved. The bank has added relationship managers in these regions to better support business clients. Business banking accounts for about 12% of Citizens' total deposits as of June 30.
Topics: Citizens Bank commercial banking consumer banking geographic expansion private banking