Saothair Capital Acquires FIFCO USA, Rebrands as North American Breweries
Saothair Capital Partners has completed the acquisition of CCR American Holdings Inc., formerly known as FIFCO USA. The company will revert to its original name, North American Breweries (NAB), and is based in Rochester, New York. NAB operates one of the oldest breweries in the U.S., the Genesee Brewery, which produces a range of beer and ready-to-drink beverages under brands like Labatt, Genesee, Seagram's Escapes, Lipton Hard Iced Tea, and Bubly Wine Refresher. Peter Bodenham has been appointed as CEO, bringing over 25 years of experience in the brewing industry. The transaction was supported by Saothair’s co-founders Rich Lozyniak and Kevin Madden, who expressed confidence in NAB's future under new leadership. Distribuidora La Florida, a subsidiary of Heineken N.V., previously owned FIFCO USA before selling it to Saothair. The acquisition is expected to provide stability and long-term growth for the company through continued investment in its brewing operations and brand portfolio.
Topics: brewing industry executive appointment private equity