Ford Aims for Over 100,000 First-Year Sales of Fathom Electric Truck
Ford Motor is aiming to sell more than 100,000 units in the first year of its upcoming electric truck, the Fathom. If successful, it would be the first non-Tesla EV model to reach that milestone in a single U.S. sales year. The company plans to start taking customer orders for the vehicle early next year with production beginning by Q1 2027. The Fathom is priced at $28,350 before delivery charges and will be built on a new assembly line in Kentucky designed for cost efficiency. Ford executives have positioned it as an accessible EV to attract drivers still using gasoline or hybrid vehicles. The truck includes features like bidirectional power capability and Apple Maps integration with BlueCruise driver-assist technology. The sales target comes amid a challenging U.S. electric vehicle market, where overall EV share dropped from 10.3% in August of the previous year to just 5.7%. Ford has previously faced setbacks with its F-150 Lightning model and recorded significant charges during an overhaul of its EV strategy.
Topics: Fathom electric truck Ford production plans sales targets