Anker Announces Entry into OTC Hearing Aid Market
At IFA 2026, Anker announced its first over-the-counter (OTC) hearing aids. The devices will use Anker’s Thus chip, known for superior voice isolation and previously featured in the Soundcore Liberty 5 Pro earbuds. These RIC-style hearing aids feature four beam-forming microphones to focus on conversations directly ahead of the user. The new OTC hearing aids offer up to 12 hours of battery life (36 with charging case) and a fast charge that provides two additional hours in just five minutes, which Anker claims is faster than competitors. While specific models or pricing details were not disclosed at this time, more information is expected by the end of the year. This move comes as LXE Hearing recently exited the U.S. OTC hearing aid market, potentially leaving a gap that Anker may be positioned to fill.
Topics: audio_technology hearing_aids IFA_2026