Kontoor Brands Outlines $1.1 Billion Revenue Target for Helly Hansen by 2030
At its Investor Day in Oslo, Kontoor Brands outlined a five-year growth strategy for the Helly Hansen brand, aiming to generate over $1.1 billion in revenue by 2030 with a compound annual growth rate of 10%. The plan includes achieving approximately $165 million in operating profit and more than $500 million in cumulative cash flow from operations. A key component is the U.S. expansion, expected to drive 60% of Helly Hansen's future revenue through selective wholesale distribution, doubling e-commerce sales, and increased brand marketing efforts. The company also plans to scale its workwear business globally by separating it from sport operations and developing region-specific products. Kontoor President and CFO Joe Alkire emphasized that the growth strategy is built on leveraging shared platform capabilities in sourcing, finance, systems improvements, and working-capital efficiency, which are expected to support margin expansion despite increased investment.
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Topics: brand scaling growth plans revenue targets U.S. expansion