Range Rover Launches Electric Version with Familiar Design
Range Rover has unveiled its first electric vehicle (EV), the Range Rover Electric. Unlike many EVs that adopt futuristic designs, this model closely resembles traditional gas-powered Range Rovers in appearance. The decision to maintain a familiar look aligns with consumer preferences for recognizable branding and design continuity. Underneath its conventional exterior lies advanced technology: twin 260kW electric motors powered by an 118.5 kWh lithium-ion battery, offering up to 330 miles of real-world range. The vehicle delivers V8-level performance (542 horsepower) with a zero-to-60 mph time of 4.3 seconds and fast-charging capabilities via its 800-volt architecture. Production will begin at Range Rover’s Solihull factory, alongside hybrid models. With an initial price tag of £154,070 in the UK (approximately $140,450 in the US), it positions itself as a premium EV option with strong technological features and brand heritage.
