J.P. Morgan Rebrands Campbell Global to Natural Capital
J.P. Morgan Asset Management has rebranded its subsidiary Campbell Global as J.P. Morgan Natural Capital, reflecting the company's expanded focus beyond sustainable timberland investing into broader nature-based assets such as land, carbon, and biodiversity. The change highlights a growing institutional interest in natural capital investments that offer both financial returns and sustainability benefits. The platform now manages over 1.5 million acres globally with approximately $11 billion in assets under supervision for pension funds, foundations, family offices, and other institutional investors. With more than four decades of experience, the team has demonstrated strong fundraising capabilities, including a recent $1.5 billion raise for its Forest & Climate Solutions Fund II. J.P. Morgan Natural Capital is part of J.P. Morgan Asset Management’s broader alternative investment business, which manages over $326 billion in assets. The rebranding aims to position the firm as an innovator in delivering scalable climate and nature-based solutions.
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Topics: asset management natural capital rebrand sustainable investing