G-III Acquires Marc Jacobs Brand from LVMH for $925 Million
G-III Apparel Group, led by CEO Morris Goldfarb, has acquired the Marc Jacobs brand from LVMH in a deal valued at approximately $925 million. This acquisition marks a new chapter for G-III as it transitions out of its licensed agreements with Tommy Hilfiger and Calvin Klein following PVH Corp.'s decision to reclaim those licenses in 2022. Goldfarb has leveraged past experience from acquiring the Donna Karan brand, which helped rebuild G-III's financial position. The company learned valuable lessons about maintaining a brand’s authenticity while adapting its strategy for affordability and market relevance. With Marc Jacobs now under its umbrella, Goldfarb aims to apply these insights to ensure long-term success. The move is expected to significantly impact the fashion sector as G-III shifts focus toward high-end designer brands with strong creative direction from Marc Jacobs himself.
Topics: Donna Karan G-III Apparel Group LVMH Marc Jacobs PVH Corp.