Steak 'n Shake's Bitcoin Strategy Boosts Sales
Steak 'n Shake, a 92-year-old burger chain founded in 1934, has declared itself a Bitcoin company after more than 15 months of accepting Bitcoin payments. The move is credited with delivering the best same-store sales performance in the fast food industry and contributing to a 13.8% increase in domestic restaurant sales for Q2 2026. The chain processes Bitcoin transactions via the Lightning Network, which allows faster and cheaper transfers than traditional blockchain methods. It also maintains a Strategic Bitcoin Reserve instead of converting payments into dollars. The company has increased its Bitcoin exposure twice this year by $15 million in notional value and plans to reward employees with Bitcoin bonuses after a two-year vesting period. The results are reflected in Biglari Holdings Inc.'s SEC filing, which reported pre-tax operating earnings for the restaurant segment at $6.3 million—up from $3.7 million year-over-year.
Topics: Bitcoin retail strategy sales growth