Apple App Store Executive Phil Schiller Steps Down Amid Leadership Changes
Phil Schiller, Apple's longtime head of the App Store since 2015, has stepped down from his role and will transition to a position as an Apple Fellow. This move follows recent departures of several high-level executives at Apple Inc., including former COO Jeff Williams and general counsel Kate Adams. While Schiller is not leaving entirely, insiders suggest that the Fellow title marks him for eventual retirement. Schiller has been instrumental in managing legal challenges involving the App Store, particularly a major antitrust lawsuit with Epic Games over app store fees. Although Apple won most of its arguments in court, it was required to allow developers to link external payment options within apps. The case is still ongoing as Schiller transitions out. Apple plans to shift day-to-day oversight of the App Store to Carson Oliver and move responsibility for the division from marketing into services under Eddy Cue.

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Topics: App Store Apple Phil Schiller Tim Cook