Tim Cook Steps Down as Apple CEO; John Ternus Takes Over
On September 2, 2026, Tim Cook made his final visit to an Apple Store in his role as CEO before handing over the reins to John Ternus. During a meeting with staff at the Apple Visitor Center store, Cook assured them he would continue visiting stores frequently despite stepping down from the top executive position. His transition comes with a reduction in salary and changes in compensation packages. According to an SEC filing, Tim Cook's total compensation package is valued around $47 million annually, while John Ternus' new CEO role carries a higher value of approximately $58 million per year. The change marks the end of one era for Apple under Cook’s leadership and signals a shift in strategic direction with Ternus at the helm. The transition has been closely watched by investors and industry observers, as it could influence future product launches, market strategies, and investor confidence.

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Topics: Apple Compensation Leadership Transition