Target Stock Up 70% This Year but Still Down From Five-Year Peak
As of August 28, Target (TGT) closed at $163.18, marking a year-to-date gain of about 70%. However, the stock is still down roughly 33% from its five-year high in 2019 when it traded near $249.18. The recent recovery has been driven by new CEO Michael Fiddelke, who took over on February 1 and outlined a multiyear strategy focused on merchandising authority, guest experience, technology acceleration, and team development. Fiddelke emphasized that the turnaround will take time but noted early signs of improvement in areas like apparel and home. Target is investing heavily to transform its stores with $5 billion allocated for capital spending this year—$1 billion more than last year—to support over 130 store remodels and new locations, including a plan to open 300 additional stores by 2035. The company has also invested an extra $2 billion in merchandising improvements, cutting prices on thousands of items and improving stock levels. New initiatives like Target Plus and the Roundel media network are helping diversify revenue streams while enhancing customer targeting capabilities.

Tickers: $TGT