Macy’s Appoints Maya Dukes as Senior Vice President of Creative Strategy
Macy’s has appointed Maya Dukes as its senior vice president and executive creative director, effective Monday. In this role, she will oversee the company's creative strategy and branding while collaborating with marketing, merchandising, and digital teams under Chief Marketing Officer Sharon Otterman. Dukes brings over two decades of experience in brand leadership roles at companies such as Delta Air Lines, Jack Henry & Associates, Comcast NBCUniversal, The Home Depot, and Tuesday Morning. Her return to Macy’s is part of the company's 'Bold New Chapter' strategy launched in 2024 aimed at driving enterprise growth through strengthening its nameplate, accelerating luxury offerings, and streamlining operations. Macy’s has also expanded marketing initiatives like its Style Crew affiliate program, which saw significant performance improvements in 2025. The company recently launched a year-long campaign called 'Celebrations Start at Macy's,' highlighting key events such as Mother’s Day, Father’s Day, the Fourth of July fireworks display, and the upcoming Thanksgiving Day parade.
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Topics: branding corporate_strategy retail