Apple's App Store Executive Phil Schiller Steps Down Amid Leadership Changes
Phil Schiller, Apple’s longtime head of the App Store since 2015, has stepped down from his role and will transition to a position as an Apple Fellow. This move follows recent departures including former CEO Tim Cook stepping down after years in leadership. Schiller is expected to eventually retire but remains with the company for unspecified projects. The App Store’s day-to-day operations are being handed over to Carson Oliver, while oversight shifts from marketing to services under Eddy Cue. The transition comes amid a broader wave of high-level exits at Apple, including COO Jeff Williams and others in key roles across policy, legal affairs, and product development. Schiller led the App Store through its major antitrust lawsuit with Epic Games over app store fees, which concluded with mixed rulings but no full victory for either side. His departure marks a significant shift as new CEO John Ternus faces challenges including rebuilding leadership teams.
Tickers: $AAPL
Topics: App Store leadership Apple executive changes Phil Schiller