Affiniti Partners With Fort Lauderdale United FC as Official Kit Partner
Affiniti, a financial operations platform for small and medium-sized businesses (SMBs), has partnered with Fort Lauderdale United FC to become the club's official kit partner. The collaboration aims to bring Affiniti’s integrated finance tools—including cards, banking, accounts payable, expense management, and workflow automation—to South Florida's SMB community through one of the region's fastest-growing soccer clubs. The partnership goes beyond branding on kits and signage; it reflects a shared commitment between both organizations to support local small businesses. The collaboration grew from an existing relationship with Tommy Smith, founder of Fort Lauderdale United FC, who had already adopted Affiniti’s platform for his own business operations. Through this alliance, the club aims to leverage its growing influence in South Florida while providing financial tools that help SMBs save time and money. Fort Lauderdale United FC is a professional women's soccer team competing in USL's Gainbridge Super League with plans to launch a men's team in 2027. The partnership underscores Affiniti’s mission of empowering backbone industries across the U.S., while also strengthening Fort Lauderdale United FC's community presence.
Topics: business partnerships small business tools sports sponsorships