equipifi Expands Annual Summit to Help Financial Institutions Prepare for Holiday Season
equipifi has announced the agenda for its annual Insights and Innovation in BNPL summit, which will take place virtually from October 14-16, 2026. This year's event includes a new third day focused on holiday readiness as part of the theme 'Expansion: BNPL & Beyond.' The company reports that bank-led Buy Now Pay Later (BNPL) usage has grown by over 73% since January 2026. The summit aims to help financial institutions optimize their BNPL programs ahead of peak shopping season. equipifi's data shows a significant opportunity during Cyber Week, with nearly half of all purchases made through its platform in 2025 coming from first-time users. The event will feature insights on consumer behavior and product innovation. Industry experts like Jim Marous and Tony DeSanctis emphasize the importance of financial institutions capturing BNPL transactions to retain customer relationships that fintechs are increasingly winning.
Topics: BNPL consumer behavior financial institutions holiday shopping