Bilibili Reports Q2 2026 Earnings with Strong Advertising Growth
In its Q2 2026 earnings call, Bilibili (NASDAQ: BILI) reported total net revenues of RMB 7.94 billion ($1.17 billion), an 8% year-over-year increase driven by strong performance in the advertising segment. Advertising revenue reached RMB 3.13 billion, up 28%, marking its 14th consecutive quarter with at least 20% growth. The company also noted a gross margin of 37.2%, reflecting continued sequential improvement for the 16th straight quarter and non-GAAP adjusted net profit of RMB 703.6 million, up 25%. User engagement metrics showed steady expansion with average daily active users (DAUs) at 116.5 million and monthly active users (MAUs) reaching 371 million. Despite a decline in mobile games revenue due to high prior-year comparisons, Bilibili is preparing for the global launch of its simulation game Lumi Master on September 17, 2026. The company also repurchased shares and increased R&D spending as part of ongoing AI investments.
Tickers: $BILI
Topics: advertising_growth revenue user_metrics