APR's Shares Rise Over 100% This Year Ahead of Costco U.S. Launch
South Korean beauty company APR has seen its shares surge nearly 100% this year, driven by rapid expansion into the U.S. market and a growing demand for K-beauty products. The company's flagship brand Medicube is set to launch in all U.S. Costco stores starting September with its Zero Pore Pad 2.0 product. APR reported second-quarter revenue of 767.5 billion won, up 134.2% year-over-year, with North America contributing nearly half (49%) and overseas sales making up 91.8%. The U.S. has become a key market for the company, now accounting for $1.45 billion in South Korea's cosmetics exports. The expansion follows successful launches at Ulta Beauty, Target, and Walmart earlier this year. APR raised its full-year revenue forecast to 3 trillion won from an initial projection of about 2.1 trillion won due to strong U.S. market performance.
Tickers: $COST
Topics: beauty expansion Korean cosmetics U.S. market