Nike Appoints Former Foot Locker Executive as Converse COO
Nike has appointed Kristin Bauer, former chief supply chain officer at Foot Locker, as the new chief operations officer of its struggling brand, Converse. Bauer will start her role on September 14 and report to Nike's COO Venky Alagirisamy. The move comes amid ongoing challenges for Converse, which reported a significant revenue decline in recent quarters. Converse saw a 32% drop in fourth-quarter revenues last year, prompting some analysts to suggest that Nike consider divesting the brand. However, Nike CEO Elliott Hill has stated during an April conference call that Converse remains part of Nike's long-term strategy and is not for sale. Bauer brings extensive experience from previous roles at Foot Locker, TJX Cos., and Ulta Beauty. This appointment follows another major executive hire by Nike: Jane Ewing was named chief commercial officer after a role elimination eight months ago.
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Topics: Converse COO appointment Foot Locker Nike supply chain