Nike Hires Former Foot Locker Executive to Oversee Converse
Nike (NKE) has appointed Kristin Bauer as head of operations at its struggling Converse brand. Bauer previously worked at DICK'S Sporting Goods-owned Foot Locker, where she spent nearly a decade in leadership roles. The move was reported by Bloomberg News based on an internal memo from Nike. Bauer's hiring signals a strategic shift for Nike to revitalize the underperforming Converse division through experienced retail management. Her background in footwear and athletic apparel sales is expected to bring fresh insights into improving performance at the brand, which has faced challenges competing with other lifestyle brands.
Topics: brand operations executive hiring