Toyota Reports 5% Drop in Global Vehicle Sales for July
In July 2026, Toyota Motor Corporation reported a year-on-year decline of 5.2% in global vehicle sales to 912,683 units, driven by an 8.1% drop in overseas deliveries amid ongoing Middle East conflicts and increased competition. Domestic Japanese sales rose by 6.6%. Over the first seven months of the year, total group sales fell by 2.6%, with a sharper decline seen in China (-18%) and Latin America (excluding Mexico). Electrified vehicle sales grew nearly 10% to over 3 million units, representing more than half of all sales. Toyota- and Lexus-branded vehicles saw combined global sales fall by 3.2% year-to-date, while hybrid electric vehicle (HEV) sales increased by 5.1%. Battery electric vehicle (BEV) sales surged by 130%, with most units sold overseas. Daihatsu's sales rose globally by 6.7%, primarily due to strong performance in Japan and modest gains abroad.
