Tod’s Launches Digital Product Passport with Renoon to Enhance Transparency
Tod's has launched its Digital Product Passport (DPP) on its website in collaboration with sustainability tech firm Renoon. The initiative is part of the brand's effort to comply with upcoming European Union regulations requiring detailed product sustainability information, starting next year. Initially rolled out for Tod’s signature Gommino loafers, the DPP will expand to other products soon. The digital passports provide consumers with data on materials, production processes, locations, and company certifications via QR codes accessible directly from Tod's website. Renoon helps structure and verify supply chain data across internal systems and partners. The feature is built using blockchain technology through the Aura Blockchain Consortium, which Tod’s joined in 2023. According to Renoon CEO Iris Skrami, many companies are still hesitant due to uncertainty around evolving sustainability regulations. However, she emphasizes that DPP requires significant infrastructure development as data within organizations tends to be fragmented and unstructured.
Topics: digital_product_passport supply_chain_transparency sustainability_regulation